Description

Ready to create innovative solutions and best practices

Our team and what we’ll accomplish together

We are the Customer 360 Data & Strategy team, an integral part of the TELUS Business Marketing BI organization under TELUS Business Solutions. We are accountable for the single-source Canadian Business customer database which consists of existing TELUS, adjacent business units (ex. ADT, GoCo, TELUS Health, TELUS Agtech), and prospective customers. The data strategy and assets we build, maintain, and evolve, serve as a cornerstone for TELUS Business Solutions to address the customer’s needs and increase the market share of TELUS through various marketing campaigns.

What you’ll do

We are seeking a Senior Performance Analyst to lead our customer data cleansing and matching portfolio.

• Business requirements gathering and ownership for customer data cleansing and matching implementation and roadmap
• Work with our BT partners to develop business rules for cleansing and matching in Informatica MDM
• Perform UAT and sign-off on data standardization/cleansing and customer matching
• Enable the holistic view of customer from MDM to deliver business value for Go-To-Market campaigns

Qualifications

What you bring

• You have experience analyzing / profiling large volumes of customer records
• You have experience with data consolidation from multiple sources, data cleansing and data normalization
• You have experience developing business rules / logic to transform, cleanse, and match customer data
• You have a deep passion not only for understanding the data but also the up-stream sources and/or processes that capture the data
• You can pivot between supporting the urgent needs of the business and the long-term roadmap design

Great-to-haves

• Experience with “fuzzy” name matching techniques / algorithms
• Experience with data quality
• Familiar with Informatica MDM

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