Job Description

Responsibilities

• End to end management of the brand’s e-commerce site, social media platforms and digital media strategies
• Ensure DTC websites are constantly being optimized and maintained
• Work with the Ecomm Manager & Marketing Manager to plan promotional calendars, budgeting, budget allocation and forecasting, determining KPIs and ultimately ROI, integrating overall brand marketing/promotional activities with e-commerce; social media strategies
• Liaise and obtain PR coverage and highlight in the digital world
• Coordinate all external agencies and suppliers as it relates to all digital marketing, e-commerce, web development and social media activities
• Align all digital marketing activities with overall corporate strategies
• Gather and interpret online analytics to be used in improving user experience and increasing sales and generating leads
• Review, analyze and provide weekly/monthly reporting on KPIs, track sales; create/manage an accurate monthly demand forecasting
• Working with the social media content calendars; social campaigns; promotional activities to increase social following
• Build, segment, and manage email marketing list, including the creation of weekly email blasts, using email marketing software (Active Campaign)
• Manage/Liaise communications with the customer service team to ensure the highest level of customer satisfaction and customer response
• Focus on SEO/SEM strategies, including keyword search, competitive analysis, and content optimization to increase brand exposure and drive views of the brand across all e-commerce platforms
• Survey the competitive landscape to uncover industry trends
• Develop and implement systems and processes and/or operational improvements to enhance the efficiency and effectiveness of e-commerce and social media operations
• Plan, manage and monitor social media accounts (Facebook, Instagram, Pinterest, Twitter, LinkedIn, YouTube)
• Contribute to building and executing web marketing strategy
• Create visual assets for Social Media platforms and e-commerce accounts
• Work with Ecomm Manager to create, monitor and optimize pay-per-click campaigns on client portals (Wayfair, Home Depot, Houzz etc.)
• Work with e-tailors in Canada and the USA such as Amazon, Wayfair, Home Depot
• Monitor MAP breaks, pull and analyze relevant analytics for areas of improvement
• Requirements
• Relevant experience in the e-commerce and/or marketing field (2-5 years).
• Bachelor’s degree (or equivalent) in marketing, advertising, or communications
• Knowledge of SEO management and e-commerce;
• Knowledge of traditional and digital marketing, content marketing, public relations, and social media marketing
• Knowledge of Active Campaign or HubSpot (2 years plus)
• Knowledge of Google Analytics
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• Working knowledge of HTML and design and email software
• Strong analytical skills (KPI reporting, analysis of reporting and implementing strategies alongside the Marketing Manager)
• Bilingualism required, oral and written (French and English).
• Have a sense of autonomy and prioritization;
• Ability to manage several projects at the same time;
• Have a good sense of responsibility, planning and work organization;
• Analytical skills, rigor and attention to detail;
• Able to work under pressure and meet deadlines;
• Excellent communication and presentation skills

Job Types: Full-time, Permanent

Salary: $50,000.00-$55,000.00 per year

Benefits:

• Casual dress
• Dental care
• Extended health care
• Life insurance
• On-site gym
• On-site parking
• RRSP match
• Work from home

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Saint-Bruno-de-Montarville, QC J3V 0B7: reliably commute or plan to relocate before starting work (required)

Language:

• English Fluently (required)

Work Location: Hybrid remote in Saint-Bruno-de-Montarville, QC J3V 0B7

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